PepsiCos diversification in the world market

PepsiCos diversification in the world market Pepsi-Cola came into being in 1898, when Caleb D. Bradham, introduced Brads Drink, a blend of Peps-Cola, carbonated water and sugar. Bradham later renamed the drink Pepsi-Cola. The company Pepsi-Cola was launched in 1902 in the back room of the pharmacy of Bradham, as the business began to grow it was officially registered with the U.S. Patent Office on June 16, 1903 as Pepsi-Cola. (Pepsi Store History of the Birthplace of Pepsi). 1 As time passed by Pepsi-Cola moved away from the low-price strategy and launched an extensive marketing campaign to boost the companys image. In 1950, Pepsi- Cola had the slogan, Be sociable, have a Pepsi. The number of CEOs, Presidents changed over time but the essence of the culture of Pepsi-Cola remained intact, from Donald M. Kendall, CEO in 1963 to Wayne Calloway. CEO in 1986, the company remained consistent with its emphasis on people, the company backed people, not projects, in its resource allocation decisions, and these decisions were made quickly. Wayne Calloway was resolute to continue in the strong tradition of the company and the previous CEO, of identifying investment opportunities, which had potential the potential to make the company grow. These opportunities would eventually lead to higher sales, higher earning growths and increase in companys value on the stock market. Over the years PepsiCo has been able to build a dominant market share in the world as provider of snack foods or beverages, during the process PepsiCo has made key decisions, both positive and negative. To attain this position several acquisitions of fast food chains were made and precedinmg divestitures as well. ( PepsiCos Diversification Strategy, oppapers.comHYPERLINK http://www.oppapers.com/essays/Pepsico-s-Diversification-Strategy/248234). 2)HYPERLINK http://www.oppapers.com/essays/Pepsico-s-Diversification-Strategy/248234). 2.HYPERLINK http://www.oppapers.com/essays/Pepsico-s-Diversification-Strategy/248234). 2 HYPERLINK http://www.oppapers.com/essays/Pepsico-s-Diversification-Strategy/248234). 22 PepsiCos diversification strategy can be viewed in three broad categories: Soft Drinks Soft drinks represented 35% of PepsiCos sales and 39% of its operating profits in 1991.To make the figures even better Pepsi Co acquired acquire several of its franchised bottlers, including some of its largest ones. It also acquired the international operations of Seven-Up, the third largest soft drink operation outside the United States, for $246 million. Snack foods Pepsi-Cola acquired Frito-Lay in 1965 and with brands such as Doritos, Lays, Fritos, and Ruffles, Frito-Lays share of the $10 billion U.S. snack chips market was nearly half, and PepsiCo Foods International (PFI)s share of the $13 billion international snack chips market was about one-quarter. In 1989, PepsiCo purchased two U.K. snack companies-Smith Crisps, Ltd. and Walker Crisps, Ltd.-for $1.34 billion, becoming the leading snack food company in Europe. Restaurants In 1986, PepsiCo purchased Kentucky Fried Chicken. Combined with Pizza Hut and Taco Bell, the purchase made PepsiCo the international leader in number of restaurant units. In 1991, PepsiCos restaurant segment attained the highest revenue of the companys three segments, surpassing soft drinks for the first time. With three top line restaurants under its charge, Pepsi Co was on its way to constructing a recognizable three-legged stool. The CEO Calloway, felt that the new structure would bring the company success and costs would decrease significantly by transferring of skills across the three chains. PepsiCos strategic planners believed that quick service restaurants would remain the largest segment over the following decade. They had identified several major industry trends. First, they believed that simplicity and convenience were becoming increasingly important as people worked longer hours and had less leisure time. Second, they thought that, due to economic pressures and an overall decline in consumer interest in prestige and status, consumers would look for value. Third, they identified variety as a significant trend, remarking that growth in ethnic product categories tended to reflect the increasing diversity of the U.S. population. Finally, they believed that the health and nutrition trend that had begun in the 1980s would continue as the population aged. Based on this analysis, PepsiCo thought the quick service, casual dining and take-out segments would be attractive opportunities for investment. Why Should PepsiCo acquire Carts of Colorado (CoC) and California Pizza Kitchens (CPK)? Carts of Colorado (CoC) Carts of Colorado (COC), is a Denver designer, manufacturer, and merchandiser of mobile food carts and kiosks (Carts of Colorado,HYPERLINK http://www.cartsofcolorado.com/index.htm).3 INC).3 Carts of Colorado was setup by two brothers, Stanley and Daniel Gallery from Denver, Colorado. Both had previous experience of working in their mothers restaurant, they took credit card cash advance, and setup a cart .The business did good, they expanded and had 20 carts by 1984.The carts of Chicago-Style Sandwiches did not meet the standards of Federal Food Drug Administration (FDA), so Stan modified the cart and produced one that did more than meet the current standards. In 1984, the Gallery brothers established Carts of Colorado to manufacture carts. It would be extremely beneficial for PepsiCo to acquire Carts of Colorado (CoC) for a number of reasons. Firstly CoC has clients ranging from Burger King, Coca-Cola Company, Dunkin Donuts, Mrs. Fields, and Disney, this acquisition would enable Pepsi Co to tap into a new market and become a supplier to these big companies. Secondly CoC had a potential to grow into an even better and bigger company, as the founders were willing to invest for the technological advancement of the carts, such as radio telecommunications and computers. Lastly the point which goes in favor of acquiring CoC is that they had they purchased their largest competitor, for $65,000 in 1990, so basically they were market leaders. California Pizza Kitchens (CPK) California Pizza Kitchen (CPK) was started by Larry Flax and Rick Rosenfield, both were assistant U.S. attorneys for the Department of Justice; both had a passion for cooking and the two setup their own restaurant. (California Pizza Chicken).4 CPK targeted young, upscale singles and couples, families, and elderly retired people seeking a moderately priced, yet comparable-quality alternative to fine dining restaurants. Acquisition of CPK will prove to be profitable business for PepsiCo as CPK is a thriving and profitable business with potential to grow even further. Secondly their core competency, that is, constant adding of new items in the menu and the high level of service make it a well reputed restaurant in the market. Lastly the employees of CPK were committed to the company as it provided them job security and opportunities of moving up to the higher positions in the chain administration. This would be a welcome addition in the task force of PepsiCo. Why shouldnt they acquire them? Carts of Colorado (CoC) Firstly, the Stanley brothers were not the best people to work with; they wanted complete control over their own business. After selling 30% of their business to a venture capital firm ,they eventually forced the new management out ,as the Gallery brothers were vary of the way the business was been run. Secondly CoC was not the lowest cost cart manufacturer in the market, as the Gallery brothers had made a number of modification to the carts, e.g. (smaller carts, while increasing their food storage and cooking capacity) and invested in upgrading cart technology, they were not the cheapest option around. California Pizza Kitchens (CPK) Firstly the owners of CPK, Flax and Rosenfield had been hesitant to franchise the concept. Secondly Flax felt that it would be fatal to sell the company now after putting in so many years of hard work, he wanted to take it forward and had decided to make the company public. As he said: It would kill me to sell now for $100 million and sit on the sidelines and watch somebody else either destroy it or do great with it. (Michael Barrier, Nations Business, March 1991, p. 14.) 5 It would take long negotiating talks to convince Flax and Rosenfield to sell up the company. What do you recommend? According to my opinion PepsiCo should make very possible effort of acquiring Carts of Colorado (CoC) and California Pizza Kitchens (CPK). Since both the businesses are vibrant and progressive, making profits they would be a welcome addition to the food chain of PepsiCo. The other point which favors the acquisition is that both the businesses have the potential for growth, CoC is investing in technology which will make it even more cost efficient, where as on the other hand CPK has limited its advertising to store openings, but it received an avalanche of free press because of its distinctive menu, its fast-paced growth, and the unusual backgrounds of its cofounders. If bought to whom they should report? PepsiCo has always focused on a decentralized structure and the emphasis the firm placed on entrepreneurial management, Pizza Hut, Taco Bell, and KFC each operated with a great deal of autonomy. One restaurant CEO remarked, Calloway really wants to know just three basic pieces of information from us: (1) when we change the top people in our business, (2) when we change our strategy, and (3) what our capital expenditures are. Continuing in the PepsiCos tradition, if both the businesses were bought, each should be appointed with a separate CEO and that person should report to the CEO of PepsiCo. This would keep the roles of both the businesses separate instead of been lead by a single person. Does PepsiCo add value to its restaurant business? PepsiCo always has a strategic plan in place before acquiring a business or launching a new product in the market. Same is the case with the restaurant industry, PepsiCo had carefully planned out how they could add value to the businesses been acquired and how the business would help PepsiCo improve. PepsiCos strategic planners believed that quick service restaurants would remain the largest segment over the following decade. We can consider each of the three restaurants owned by PepsiCo separately: Pizza Hut In 1986 the development and roll out of Pizza Hut delivery took place under the leadership of the then CEO of Pizza Hut .This was primarily done as Pizza Hut was facing competition from Dominos which focused mainly of delivery. Pizza Hut was repositioned by PepsiCo into pizza distribution, this meant expansion into non-traditional locations, such as airports, amusement parks, stadiums, and school lunch rooms, using free-standing kiosks. A number of other measure were been considered to bring value to the Pizza Hut franchise such as concepts of, One in quick service iv. Introduction of new dishes6 Casual dining Pizza Hut Cafà © Taco Bell When PepsiCo bought Taco Bell in 1978, it was the countrys largest chain of quick service Mexican restaurants, selling tacos, tostadas and burritos. John Martin, CEO of Taco in 1983 took a number of steps to bring value to the Taco Bell restaurants, which mainly were: Introducing new dishes for the first time in 10 years Shift in focus, from production to customer service K-minus. (reduced the size of the average Taco Bell kitchen) MIS project, called TACO (Total Automation of Company Operations) introduced Empowering employees at all levels Revamping the compensation system to include more performance-based compensation Slashing of prices for a range of basic items Kentucky Fried Chicken PepsiCo acquired KFC in 1986, as the largest chicken chain in the world. John Cranor III became president and CEO of Kentucky Fried Chicken in 1989, he took a number of steps to ring value to the franchise, mainly of those were: Restructuring US and international operations Renovation program, New computer program Targeted college campuses Making the products more health-conscious Roasted and barbecued chickens and chicken sandwiched introduced. The points above show that PepsiCo brings value to it restaurants business in every possible manner to make it more profitable and customer accommodative. Is PepsiCos current organization of its restaurants chains appropriate? PepsiCos organizational structure of its restaurant chains focuses on decentralization and with each chain given autonomy to conduct their operations. In this way each chain runs its business in its own way, while keeping a sense of loyalty across the divisions. Senior management was of each chain was open to sharing of ideas, while keeping the secrets of their own chain well guarded. In discussing coordination across the restaurant chains, senior corporate executives stressed that joint activity should be initiated by divisions, not headquarters. Division presidents should have the privilege to decide whether or not a given division would participate in any specific joint activity. This organizational structure makes it possible for PepsiCos restaurant chains to effectively conduct their business, without intervention and according to the vision they have in mind.

Havoc During Rainy Season

A few days after ceaseless rain lashed the regions in Thane and stranded some localities, the risk of infectious diseases stares large at the residents. With a massive dumping ground right in front of the railways station at Vithalwadi and a sewer flowing in the rear, it seems like an open invitation to the various diseases, which increases manifold during monsoon. Khadegolwadi, which saw knee- deep waters on Friday could not unclog, though the water receded by a few centimetres.As it is a fully grown residential area, people spent their entire day cleaning their homes. Chocked drains, sewers and dumping grounds caused problems in the area. â€Å"Each time it rains, garbage along with diseases come to our house,† said Aarti Bhagwat, a resident. Her neighbour Preeti Pandey added,† We all know what sewers and dumping grounds in the vicinity means, malaria, dengue and other water borne diseases.†It may be noted that the Thane Municipal Corporation suspended an officer and recommended departmental enquiry against the other finding them a prima facia guilty of the problem. Complaining over that, another resident Sarita Kolhapure said,† suspending officials is of no use to us, it does not solve our problem. These past few days were pathetic for us, what will happen if such rain continues for next couple of months. † Similar problems persisted in different localities around the dumping site.â€Å"Garbage that flew with the rain got scattered all around as the potholed road was filled with dirty water,† said Karishma Tiwari, a housewife. City-based doctors warned against the risk of diseases in the rainy season. â€Å"People with a weak immune system fall prey to microbes that roam freely in the air during monsoon,† said Dr Kishor Gandecha. He added that garbage heaps rot more than usual in rains, which catalyses growth of disease causing virus and bacteria.â€Å"The best way to avoid disease is to wash hands with soap and drink boiled water,† he said. Suggesting other ways to keep diseases at bay, the doctors said, â€Å"People should avoid intake of stale or cut food, don't let water stagnate inside or near the homes and stay away from public places if one is suffering with viral fever of disease. They also enumerated signs of disease which include body ache, vomiting, pain in abdomen and loose motions are the first signs of the monsoon maladies. But, there are a number of measures that people can resort to†.

The Code Of Ethics Of The American Association Of Medical...

A nurse is given an opportunity to help patients, either if its by helping them through a very serious sickness or just helping a patient get to the bathroom on time, or a time when happiness is overfilling the room and a child is being born. Registered nurses provide a wide variety of patient care services (Mitchell, p.12). A Nurse must always know where to begin and where to stop, as any other career in the health field there is always something that cannot be done by everyone but only the certified person, a nurse must always remain inside her scope of practice to prevent any misunderstandings. A nurse must also follow a code of ethics , the code of ethics of the American Association of Medical Assistants states that a nurse should at all times render service with full respect and dignity of humanity, respect confidential information obtained by a patients file, uphold the honor and high principles the profession and accept its discipline, and last but not least always want to im prove her services to better serve the health and well being of the community. (Mitchell, p.65). Registered nurses can achieve many education levels and can attain many specialties. Nurses can ether be in direct contact with patient or work behind the curtain in management. A nurse can do many different things in a day which is made up of the location of the worksite, which could be a hospital, clinic, long term care facility, school, prison, or patients homes ( Mitchel, p.13). 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Tampopo Analysis - 1448 Words

Itami Juzo’s Tampopo is one of the handfuls of motion pictures created towards the infrequent â€Å"noodle western† genre of filmography. Released in 1985, Tampopo explores the journey of two truck drivers named Goro and Gun who one night— filled with a torrential downpour – stumble upon a mediocre noodle eatery owned and operated by a single mother named Tampopo. Throughout the film, both Goro and Gun as well as some of their friends aid in completely revamping Tampopo’s noodle joint into a glorious and distinguished ramen restaurant. In addition to a focal storyline in Itami’s film, there is an additional number of sporadic side scenes to supportively illustrate the point that food is not only considered an important necessity that fulfills†¦show more content†¦We see this first in the scene displaying a mortally ill mother surrounded by her family and healthcare providers. In her final moments of life, it is seen that her husband is encouraging her to pull through, but then briefly mentions that she has not prepared dinner yet for the family. Subsequently, she springs to life hastily sprinting to the kitchen to fix the final meal for her family. After it is all cooked, she serves the food and lays down eventually being pronounced deceased by the doctor. With that, the family weeps as the father tearfully scolds the children to stop crying and savor the concluding meal their mother has prepared for them. In relevance to the topic of how food is a livelihood, Itami illuminates that the mother was not ready for death until she fulfilled her last duty which was dinner. When she finishes cooking dinner, she is gratified and receives death bidding farewell to the fulfilled retrospection as the dutiful and empathetic mother and wife she was. For the ensuing facet, we as an audience see a number of moments regarding food as a usage of gauging daily interest and happiness. A pivotal representation of this is our foca l plot of Tampopo and her objective of becoming elite at cooking noodles in order to save her business. When Goro and Gun deliver criticism on her noodles, she pleads for their assistance in becoming a master at cooking.

The Life and Presidency of John F. Kennedy Essay - 489 Words

John Fitzgerald Kennedy, the 35th president of the United States, was a man of great knowledge. For example as a child he would discuss politics at the dinner table. When he was in school he attended a number of academies and private schools. He went to some of the greatest Ivy League colleges in the world, which helped lead him to the White House. Sadly his life was taken at the young age of 46, but his legacy still continues. John F. Kennedy was born to Joseph Patrick Kennedy and Rose Fitzgerald on May 29, 1917 in Brookline, Massachusetts. He was their third child. As a child John enjoyed things such as playing sports with his brothers. John went to plenty of different schools as a child. John did fairly well in school. When he†¦show more content†¦He did like to write though, he wrote for the Harvard Crimson, the campus newspaper. He also played on the JV football team during his sophomore year. He finished senior year at Harvard. After he had graduated he went to Stanford Business School. John was also a war hero. He was in the bombing of Pearl Harbor where he brought eleven men to safety where only two died. He received the Purple Heart, as well as the Navy and Marine Corps Medal, and for the first he had felt like he had outshone his brother Joe. When he finally ran for president his opponents said he was rich and spoiled and begging for votes in poor districts. Even though some people were mean they could not say he didn’t have the energy and drive to do what he loved. John won and he couldn’t have been happier, his first day in office was January 20th, 1961. John was a very charismatic person. He was very appealing to all people and this was one thing that helped him win his presidency. He was an amazing speaker and very inspirational. He helped end WWII and that’s why a lot of people like him. Lee Harvey Oswald assassinated John F. Kennedy on November 22, 1963 in Dallas, Texas. 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Detailed List of Accounts Receivable Free Essays

Scan the detailed list of trade accounts receivable and investigate significant unusual items (e. g. , credit balances and zero balances). We will write a custom essay sample on Detailed List of Accounts Receivable or any similar topic only for you Order Now Done by Date †¦ . /.. /.. GUIDANCE:When scanning the detailed list of accounts receivable (aged by customer, if practicable), the auditor should be alert for high risk conditions and unusual trends that may indicate audit risks that require further attention; for example, unusually high or low sales activity in the current period (30 days or less), concentration of balances among a few customers, customers with known financial difficulties, the existence of related company balances or unusually high levels of long overdue accounts.The auditor should also be aware of credit balances in the list because they may result from, among other things, unrecorded sales, erroneous entries to the accounts or, in some cases, special transactions or financing arrangements with customers. Scrutiny of customer accounts by the credit department and others reduces the risk of error associated with credit balances. 12. When confirmations are not sent, for selected accounts: a.Compare subsequent remittances credited to the accounts with remittance advices or other receipts (e. g. , deposit slips and bank statement) and ascertain that payments relate to the account balances. b. Examine documentation such as shipping documents, copies of sales invoices, customer sales orders, and other relevant correspondence supporting the unpaid portion of the account balances. Coordinate this test with the review of the collectibility of overdue accounts (see step 17b).Done by Date †¦. /. . /.. GUIDANCE: This test requires a decision on extent of tests. The auditor should use judgment in determining the extent of tests after considering factors such as the assessments of control risk; type and frequency of errors in prior periods; use of the information by management, employees and third parties; and assurance expected from other substantive tests, including analytical procedures.Audit efficiency may result from performing this test together with step 7 relating to testing the accuracy of supporting documentation, if the test in step 7 is planned. REVIEW UNFULFILLED SALES COMMITMENTS (26). 26. If material losses could arise from unfulfilled sales commitments, assess whether a provision should be made for such potential losses, by inquiry of management, reference to contractual arrangements and examination of sales and shipping files. Determine whether provision for loss should be provide How to cite Detailed List of Accounts Receivable, Papers

Cce Boon or Bane free essay sample

Dear readers, Im writing for the first time on this site. Since, being concerned with education of +2 level, I want to share my views on CCE system initiated by CBSE for the evaluation of all round activities of the students. Undoubtedly, the system should be seen with all the broad- minded view- point, but if you ask the teachers as well students currently studying in CBSE affiliated schools, youll find most of them saying CCE to be a great blunder. No doubt, it has its advantages too it will provide wider scope to the students to develop their various skills simultaneously; it will enable them to search their real talent- if its in academics or in other fields; it will also be helpful for the teachers o promote the students even if they are poor in academics but good in other related activities at school. But the greatest question arises that will the students be as serious as ever for their academic performance? The saying goes spare the rod, and spoil the child. Capital punishment has already been banned. Now, the students know that even if they do not do well in academics, they might get promotion for other activities at school. The parents who are well aware of the neck to neck competition for acquiring a job will make their wards work hard, they wont let their wards affected by this new system. They will go on motivating their children for quality in their academics, but what will happen to the students of poor families; the families where the elders or the guardians are not well aware of the the pros and cons of different systems of learning; what about the children of illiterate parents or the families living in rural regions of India who are unaware of the complexities of education and employment. This new system will make them lazy and make them complacent with their mediocre academic performance because they will always have in mind they they are sure to get promotion even if they fail to fulfil the average norms in academic activities. They will just think of passing the exams, they wont strive for excellence and nobody wll be there to tell them the hazardous consequences of such a laziness on their part. It seems as if the main concern of the policy makers at CBSE is to make the citizens literate but they are not the least concerned about excellence and level of learning imparted to our future- builders, i. . , children of India. NEGATIVE POINTS: 1. YOU BEGIN TO LOSE THE URGE TO STUDY AS NO BOARDS AND LESS PORTIONS. 2. DUE TO GRADING AN AVERAGE STUDENT AS WELL AS A TOPPER WILL BE PLACED IN THE SAME RANK. The new C. C. E system introduced in class 9th have many disadvantages. 1. It do not bring out the competitive spirit among students which help them score good marks. 2. I t does not separate students with high score from those with average skills. 3. It may have lower down the illiteracy rate but had brought many other problems like tones of homework assignments,projects,etc. THE BIGGEST DISADVANTAGE OF CCE WHICH CANNOT BE IGNORED NO BOARDS the teachers get a method to stress the students more as if studies were not enough now daily we hav to deal with a new project n year 2010, Kapil Sibal, chair person of Ministry of Human Resource and Development, under Government of India, introduced CCE Education System also called as Comprehensive and Continuous Evaluation Education System in CBSE affiliated school all over the country for classes 6th to 10th. The proposed benefits of launching new system were:   Reducing stress on students so as to maximize student’s educational output. * Constantly looking over student’s performance at small intervals of course for better growth of student. * Preventing teachers on using negative comments on student’s performance so that he/she  doesn’t  get demoralized. * Teaching student through various techniques and examples so that he/she understands the concept completely. * Increasing the p articipation of students in the learning process so they experience everything themselves. Participation of student in more and more co-curricular activities so as to recognize the abilities of an academically non-performer into other fields. According to this system, the marks traditionally allotted to students will be replaced by grades. Each number division is allotted a grade like 45-50 – A1 and all. Nothing is perfect, everything has its pros and cons and the same is with this system. Though this system has a lot of benefits but I believe that this system efuses students to transfer to other schools after 10th grade because if we take the case of a school which has a very good reputation and is very good overall, why will they take in a student who is from an unknown place and has been educated in a completely different environment as each student is being educated in a different manner now according to the new system? 10th CBSE board examinations assured that the marks/ grades students got were uniformly understandable across the country. The new grading system overlooks the real potential of a student. For example – a student has got 45 marks while another student has got 49 marks, they both will be falling in the same category of A1 grade which is a very big conflict of hard work and luck. This system also includes the clause of ‘No Fail’ policy under which no student falling in the range of classes will be failed by any educational organization affiliated to CBSE. Now, the thing to notice is that if a student is not prepared enough then also he’ll have to go to next class and study, which will deteriorate his overall performance because his basics of the previous class will still not be clear. This system is clearly derived from emotional attachment rather than practical commencement. It is to reduce the suicide cases that always crop up in the news. I myself gave 10th and 12th boards so I can derive that students and their parents have unnecessarily made board examinations a matter of life and death which puts more stress on students and they think suicide to be the best option. I recommend further research into the curriculum, execution and consequences before the CCE Education System is executed in India. I think rather than giving school the right to choose course, I suggest that it must be student who must choose given minimum number of courses and if he/she is not able to cope up in them they should be stayed in the class to learn once again and not jeopardize their career some day in the future because of a shaky foundation. Pros and Cons of CCE 1. Is the governments new move to make education more meaningful and less academics-oriented adding to the burden of the already stressed child? Most students feel so, but there are also supporters who say just giving it some time. 2. Continuous and Comprehensive Evaluation as the new system is called CCE. it has put around daily studies, endless projects, surprise tests and, what is worse according to me is we cant speak loudly with each other or cracks the joke because it may make our impression bad . 3. What is worse, now teachers openly warn us, if the teacher see that our   shirt are out side our trousers or we are not properly dressed up then the teachers may cut are grades. 4. apers will be check by teacher which is not a right decision in my view, because if the impression of child will be not good may possible teacher will have a bad image of the child and she will check our paper with our bad image. 5. The CCE has some good effects too. An average student, but since the CCE takes other factors into consideration, get A2s in his report card, which feels so great. 6. On the flip side, there are the bright children who are unhappy with the grading system. Now there is no difference between a student who gets 100 and 91, both get an A1. Whats the use of killing ourselves studying to become top scorers? 7. Our behaviour may loose our marks. 8It has just kicked off, but in the long run it is good for the child because now the child is graded for extra-curricular activities. So even if the child is poor in academics but good in sports or singing, that will fetch the child good grades. Academics is not everything under the new system, So Hurrrrraaaay! 9 So in my view the CCE is a good as well as stress for children. POEM Kapil Sibal banned the board, He willingly put me under load, CCE, the brand new system, In Physics, velocity, in Bio meristem. Your posture matters, so does your handwriting, Your grades go down if you indulge in fighting, The stress on our shoulders, is greater than ever, We are stuck doing our homework forever, Our ACM, clubs and physical education, Is the new maths, the new information, Lets us protest against it, if we may, Let’s make this an anti CCE day, Education is truly the manifestation of the perfection in man. It is one such element that allows India to pace ahead of the world. The recent implementation in Indian education system aims at making education in India a wide range of possibilities. Continuous and Comprehensive Evaluation, the newest modification in Indian education has its pros and cons. This method of evaluation moulds a child according to the demands of the competitive realm of life. It aims at maintaining a perfect balance between scholastic and co-scholastic areas. Holistic development being the prime target of CCE brings out the latent talents in a student. It is a cup of tea for those who find themselves better-off in fields like sports, arts, singing, dancing etc which were not given much a weightage in the previous academic curriculum. With grades replacing marks in our report cards, the scope of competition lessens the burden on every shoulder. It aims at teaching to content, the ways of living in the 21st century world. While some students are contended with the continuous system of evaluation, it is a liability for certain students on the other hand. Students who were accustomed to a percent above 95 now find this system to be a bane. The lack of competitive spirit makes it more or less, a boring mode of education for those who prefer exams. Reading at the eleventh hour does not help a student to excel in the reformed system of evaluation. It compels the students to upgrade themselves in all spheres, everyday. One needs to realize that the world outside demands for more than what we seek and CCE is such attempt to prepare us for the challenging future.